{
  "schemaVersion": "1.0",
  "version": "2026-09-02.1",
  "checkedAt": "2026-09-02",
  "status": "current",
  "identity": {
    "name": "Loresta",
    "website": "https://loresta.co/",
    "category": "Creator monetization platform",
    "tagline": "Give followers a clear path to support your work",
    "descriptions": {
      "short": "Loresta is a creator monetization platform that turns routine inbound questions into approved replies and guides interested followers to a creator's current offers.",
      "medium": "Connect an inbound inbox, approve the facts, voice, offers, and destinations Loresta may use, and review the first reply drafts for free. Paid plans can send eligible routine replies automatically, while payments, sensitive requests, and judgment calls return to a human. A Loresta Page is optional for creators who want native offers and payments.",
      "long": "Loresta is a creator monetization platform that turns routine inbound questions into approved replies and guides interested followers to a creator's current offers. Connect an inbound inbox, approve the facts, voice, offers, and destinations Loresta may use, and review the first reply drafts for free. Paid plans can send eligible routine replies automatically, while payments, sensitive requests, and judgment calls return to a human. A Loresta Page is optional for creators who want native offers and payments. Creators decide what Loresta may use, supporters see current offer and consent details, and payments, disputes, sensitive requests, business inquiries, and uncertain messages stay with a human. Loresta is built for general-audience creators and inbound conversations, not cold outreach."
    }
  },
  "founder": {
    "name": "Michael Ngo",
    "role": "Founder and operator",
    "legalForm": "Sole proprietor",
    "boilerplate": "Loresta is built and operated by Michael Ngo as a sole proprietorship. Michael remains responsible for the service, its published policies, and customer support while Loresta helps independent creators run a Creator Page, offers, supporter relationships, and approved AI conversations with visible human boundaries.",
    "relatedWork": {
      "label": "Lumora Lens",
      "href": "https://lumoralens.com/"
    }
  },
  "productFacts": [
    {
      "key": "creator-page",
      "label": "Creator Page",
      "value": "One public destination for creator details, offers, support, and approved Page chat.",
      "source": "https://loresta.co/"
    },
    {
      "key": "inbox",
      "label": "Inbound conversations",
      "value": "Loresta supports inbound X, Instagram business, and Facebook Page conversations through approved connections.",
      "source": "https://loresta.co/how-it-works/"
    },
    {
      "key": "approved-context",
      "label": "Approved context",
      "value": "Routine replies use the creator-approved facts, offers, destinations, voice, media, examples, and boundaries supplied to the decision.",
      "source": "https://loresta.co/security/#automation-safety"
    },
    {
      "key": "human-judgment",
      "label": "Human judgment",
      "value": "Payments, disputes, sensitive requests, business inquiries, custom requests, and uncertain messages return to the creator or an authorized team member.",
      "source": "https://loresta.co/security/#automation-safety"
    },
    {
      "key": "supporter-choice",
      "label": "Supporter choice",
      "value": "Creator Page offers show price, cadence, fulfillment, refund, consent, sender, and help details before the relevant action.",
      "source": "https://loresta.co/creator/"
    }
  ],
  "pricing": {
    "checkedAt": "2026-09-02",
    "source": "https://loresta.co/pricing/",
    "startingPrice": "$0",
    "paidStartingPrice": "$49 per month or $490 per year",
    "freePlan": "One creator profile, one Creator Page, offers, supporters, purchase history, basic analytics, and 20 manually approved starter replies. Successful Creator Page payments carry a 10% Loresta share plus processing and applicable taxes or payout costs.",
    "automationAccess": "Free replies always wait for creator approval. Automatic sending requires an active paid plan.",
    "plans": [
      {
        "internalId": "free",
        "publicName": "Free",
        "monthlyPrice": "$0",
        "annualPrice": "$0",
        "creatorPageShare": "10%",
        "profiles": 1,
        "connections": null,
        "includedReplies": 20,
        "automaticReplies": false
      },
      {
        "internalId": "founder",
        "publicName": "Creator",
        "monthlyPrice": "$49",
        "annualPrice": "$490",
        "creatorPageShare": "8%",
        "profiles": 1,
        "connections": 3,
        "includedReplies": 500,
        "automaticReplies": true
      },
      {
        "internalId": "studio",
        "publicName": "Creator Pro",
        "monthlyPrice": "$149",
        "annualPrice": "$1,490",
        "creatorPageShare": "5%",
        "profiles": 2,
        "connections": 6,
        "includedReplies": 3000,
        "automaticReplies": true
      },
      {
        "internalId": "agency",
        "publicName": "Studio",
        "monthlyPrice": "$399",
        "annualPrice": "$3,990",
        "creatorPageShare": "3%",
        "profiles": 8,
        "connections": 24,
        "includedReplies": 10000,
        "automaticReplies": true
      }
    ]
  },
  "availability": {
    "checkedAt": "2026-09-02",
    "items": [
      {
        "key": "creator-pages",
        "label": "Creator Pages and USD support",
        "status": "Available for eligible United States creators, subject to Stripe and Loresta approval"
      },
      {
        "key": "x",
        "label": "X inbound DMs",
        "status": "Available through Loresta's approved X app"
      },
      {
        "key": "instagram",
        "label": "Instagram business DMs",
        "status": "Available through supported SocialAPI connections"
      },
      {
        "key": "facebook",
        "label": "Facebook Page messages",
        "status": "Available through supported SocialAPI connections"
      },
      {
        "key": "agent-api",
        "label": "Agent API and MCP",
        "status": "Available for workspace-scoped approved-context reads and controlled draft preparation"
      }
    ]
  },
  "safety": {
    "summary": "Approved by you, identified where the surface supports it, and returned to you when judgment matters.",
    "boundaries": [
      {
        "id": "approved-by-you",
        "name": "Approved by you",
        "promise": "Loresta uses the context, offers, destinations, and boundaries you approve.",
        "limitation": "AI can still misunderstand a question. When approved context is missing, conflicting, or uncertain, Loresta must avoid an automatic answer and return the conversation for review.",
        "availability": "Use this claim only where creator approval is recorded and the approved context is supplied to the reply decision."
      },
      {
        "id": "automation-stays-visible",
        "name": "Automation stays visible",
        "promise": "On Loresta-controlled surfaces, automatic replies are identified instead of presented as creator-written messages.",
        "limitation": "A label explains that Loresta assisted with the message; it does not certify the reply as accurate, safe, compliant, or creator-authored.",
        "availability": "This public claim currently applies to Creator Page chat. Do not apply it to a connected provider unless the delivered message or provider surface can identify the automation to the recipient."
      },
      {
        "id": "judgment-comes-back",
        "name": "Judgment comes back to you",
        "promise": "Important, personal, sensitive, and uncertain conversations return to the creator.",
        "limitation": "Automated classification is not perfect. Creators remain responsible for reviewing their Inbox, setting appropriate boundaries, and pausing automation when circumstances change.",
        "availability": "Use this claim only for workflows with a no-send outcome, a creator-visible review state, and a working pause control."
      }
    ],
    "noColdOutreach": "Loresta is designed for inbound conversations and does not initiate cold outreach.",
    "generalAudience": "Loresta is a general-audience creator platform and does not position itself as an adult-content service."
  },
  "visualGuidance": {
    "colors": [
      {
        "name": "Loresta evergreen",
        "hex": "#126A52",
        "role": "Approved mark and wordmark color"
      },
      {
        "name": "Nocturne",
        "hex": "#050706",
        "role": "Approved app icon and social-preview background"
      },
      {
        "name": "Ink",
        "hex": "#102A2E",
        "role": "Primary text and dark logo-stage background"
      },
      {
        "name": "Mist",
        "hex": "#F4FAF7",
        "role": "Light logo-stage and editorial background"
      }
    ],
    "spacing": {
      "baseUnitPx": 4,
      "clearSpace": "Keep clear space around the logo equal to at least one quarter of the brand mark's width.",
      "minimumPrimaryLogoWidthPx": 120,
      "minimumMarkWidthPx": 32,
      "guidance": "Use the supplied asset at its natural proportions. Do not crop, stretch, rotate, recolor, add effects, or place the light variant on a dark background."
    },
    "approvedSource": {
      "path": "/brand/loresta-approved-lockup.png",
      "method": "All distributed assets are deterministically extracted from the approved 1254px star-free source lockup without redrawing the mark."
    }
  },
  "assets": [
    {
      "id": "logo-transparent",
      "kind": "logo",
      "name": "Transparent Loresta logo lockup",
      "path": "/brand/loresta-logo-transparent.png",
      "format": "PNG",
      "width": 712,
      "height": 699,
      "background": "transparent",
      "status": "approved",
      "checkedAt": "2026-09-02",
      "licenseId": "loresta-press-use"
    },
    {
      "id": "logo-light",
      "kind": "logo",
      "name": "Primary logo for light backgrounds",
      "path": "/brand/loresta-primary.svg",
      "format": "SVG",
      "width": 360,
      "height": 72,
      "background": "light",
      "status": "approved",
      "checkedAt": "2026-09-02",
      "licenseId": "loresta-press-use"
    },
    {
      "id": "logo-dark",
      "kind": "logo",
      "name": "Primary logo for dark backgrounds",
      "path": "/brand/loresta-primary-dark.svg",
      "format": "SVG",
      "width": 360,
      "height": 72,
      "background": "dark",
      "status": "approved",
      "checkedAt": "2026-09-02",
      "licenseId": "loresta-press-use"
    },
    {
      "id": "wordmark-light",
      "kind": "logo",
      "name": "Wordmark for light backgrounds",
      "path": "/brand/loresta-wordmark.svg",
      "format": "SVG",
      "width": 689,
      "height": 69,
      "background": "light",
      "status": "approved",
      "checkedAt": "2026-09-02",
      "licenseId": "loresta-press-use"
    },
    {
      "id": "wordmark-dark",
      "kind": "logo",
      "name": "Wordmark for dark backgrounds",
      "path": "/brand/loresta-wordmark-dark.svg",
      "format": "SVG",
      "width": 689,
      "height": 69,
      "background": "dark",
      "status": "approved",
      "checkedAt": "2026-09-02",
      "licenseId": "loresta-press-use"
    },
    {
      "id": "brand-mark",
      "kind": "mark",
      "name": "Loresta brand mark",
      "path": "/brand/loresta-mark.svg",
      "format": "SVG",
      "width": 712,
      "height": 554,
      "background": "light",
      "status": "approved",
      "checkedAt": "2026-09-02",
      "licenseId": "loresta-press-use"
    },
    {
      "id": "brand-mark-dark",
      "kind": "mark",
      "name": "Loresta brand mark for dark backgrounds",
      "path": "/brand/loresta-mark-dark.svg",
      "format": "SVG",
      "width": 712,
      "height": 554,
      "background": "dark",
      "status": "approved",
      "checkedAt": "2026-09-02",
      "licenseId": "loresta-press-use"
    },
    {
      "id": "brand-mark-monochrome",
      "kind": "mark",
      "name": "Loresta monochrome brand mark",
      "path": "/brand/loresta-mark-monochrome.svg",
      "format": "SVG",
      "width": 712,
      "height": 554,
      "background": "light",
      "status": "approved",
      "checkedAt": "2026-09-02",
      "licenseId": "loresta-press-use"
    },
    {
      "id": "app-icon",
      "kind": "icon",
      "name": "Loresta app icon",
      "path": "/app-icon.png",
      "format": "PNG",
      "width": 1024,
      "height": 1024,
      "background": "fixed",
      "status": "approved",
      "checkedAt": "2026-09-02",
      "licenseId": "loresta-press-use"
    },
    {
      "id": "social-preview",
      "kind": "social",
      "name": "Loresta social preview",
      "path": "/og.png",
      "sourcePath": "/brand/loresta-social-preview.svg",
      "format": "PNG",
      "width": 1200,
      "height": 630,
      "background": "fixed",
      "status": "approved",
      "checkedAt": "2026-09-02",
      "licenseId": "loresta-press-use"
    },
    {
      "id": "page-and-dms",
      "kind": "screenshot",
      "name": "Creator Page and approved DM workflow",
      "path": "/homepage-media/loresta-page-and-dms-hero.webp",
      "format": "WebP",
      "width": 1568,
      "height": 1003,
      "background": "fixed",
      "status": "approved",
      "checkedAt": "2026-09-02",
      "licenseId": "loresta-press-use",
      "secondaryLicenseId": "third-party-marks"
    },
    {
      "id": "assist-showcase",
      "kind": "screenshot",
      "name": "Approved AI conversation workspace",
      "path": "/homepage-media/loresta-assist-showcase.webp",
      "format": "WebP",
      "width": 1672,
      "height": 941,
      "background": "fixed",
      "status": "approved",
      "checkedAt": "2026-09-02",
      "licenseId": "loresta-press-use",
      "secondaryLicenseId": "third-party-marks"
    },
    {
      "id": "creator-page",
      "kind": "screenshot",
      "name": "Creator Page offers and support",
      "path": "/homepage-media/creator-pages-revenue-example.webp",
      "format": "WebP",
      "width": 1440,
      "height": 1080,
      "background": "fixed",
      "status": "approved",
      "checkedAt": "2026-09-02",
      "licenseId": "loresta-press-use"
    }
  ],
  "assetLicenses": [
    {
      "id": "loresta-press-use",
      "name": "Loresta press-use permission",
      "owner": "Michael Ngo, operator of Loresta",
      "terms": "May be used without modification for accurate editorial, directory, partner, affiliate, integration, and launch coverage of Loresta. Do not imply endorsement, alter the mark, or present the assets as another product's identity."
    },
    {
      "id": "third-party-marks",
      "name": "Third-party marks notice",
      "owner": "Their respective owners",
      "terms": "Third-party names or marks visible inside product screenshots remain the property of their respective owners and are shown only to identify supported product context."
    }
  ],
  "assetSelectionPolicy": "Public exports and the press page select only assets marked approved with the current kit checked date. Unlisted and retired assets are not distribution defaults.",
  "contacts": {
    "press": "support@loresta.co",
    "support": "support@loresta.co",
    "security": "security@loresta.co",
    "subjectGuidance": "Use the subject line Press or partner request and include the publication, directory, or integration name."
  },
  "utm": {
    "template": "https://loresta.co/?utm_source={source}&utm_medium={medium}&utm_campaign=loresta_launch_2026q3&utm_content={placement}",
    "allowedMediums": [
      "press",
      "referral",
      "affiliate",
      "integration"
    ],
    "rules": [
      "Use a stable lowercase source identifier for the publication, directory, partner, affiliate, or integration.",
      "Use one allowed medium and the canonical launch campaign unless Loresta supplies a campaign replacement.",
      "Use placement for the specific article, profile, newsletter, card, or launch post location.",
      "Do not place names, emails, message text, or other personal data in UTM values.",
      "Keep the destination path intact and add UTMs only to Loresta-owned URLs."
    ],
    "example": "https://loresta.co/?utm_source=example_directory&utm_medium=referral&utm_campaign=loresta_launch_2026q3&utm_content=profile"
  },
  "sourceVersions": {
    "verbalIdentity": "2026-08-29.1",
    "trustPromise": "Useful automation with visible boundaries",
    "plans": "free,founder,studio,agency"
  },
  "distribution": {
    "approvalState": "approved_payload",
    "submissionGate": {
      "status": "paused_awaiting_final_action",
      "reason": "Use the current payload only after the destination, account, and final submission action are explicitly approved."
    },
    "trackedTargets": 36,
    "confirmedLiveProfiles": [],
    "correctionRequests": [
      {
        "surface": "Search engine cache for loresta.co",
        "status": "recrawl_needed_after_deploy",
        "issue": "Cached snippets may still show the pre-free-plan or single-platform positioning.",
        "requestedAt": null,
        "followUp": "Use the existing recrawl workflow only after corrected pages are deployed."
      }
    ]
  }
}